If your profile looks like a casual Sunday League baller, you’ve already lost.

You could have filthy tekkers

You could outplay academy players on your best day.

You might be a monster in training…

But if a scout lands on your Instagram and sees:

- A selfie in the mirror

- A random quote from 2019

- Zero highlights, stats, or bio

Guess what?

Scouts don’t chase mystery players.

They make quick decisions based on what they see instantly.

If you look average online…

They’ll assume you play average too.

They finally get the guts to message a coach —

But their profile says:

“No effort. No presence. Not serious.”

That ends here.

In this module, we’re building your Player Brand —

The version of you that makes scouts say:

“Okay, I’m interested.”

Your Player Brand is the way a coach, scout, or club perceives you in the first 10 seconds.

It answers these 3 critical questions at a glance:

Most players don’t think this far.

That’s why their highlight reels fall flat.

That’s why their DMs get ignored.

But you?

You’re about to craft a brand that opens doors before you ever touch the ball.

This is your one-line summary — like your football elevator pitch.

“I’m a [position] known for [trait 1] and [trait 2]. I play with [style of play].”

Examples:

“I’m a box-to-box midfielder known for stamina and game intelligence. I control tempo and break up play.”

“I’m a left-footed winger with explosive pace and a deadly final ball. I create chances and pin full-backs deep.”

Craft your sentence. Memorize it. Live it.

This is how you introduce yourself to clubs — with clarity and confidence.

Here’s the hard truth:

Most football CVs are either:

- Sloppy and embarrassing

- Too long and full of fluff

- Or they don’t exist at all

You’re getting a plug-and-play CV template used by real players who get trials.

What your CV must include:

- Name, age, height, weight, strong foot

- Primary position + traits

- Career history (teams, trials, achievements)

- Key stats (goals, assists, clean sheets, apps)

- Link to your highlight reel

- Contact info + social handles

Fill it out, export as PDF — this is your scout-ready file.

Yes — scouts check Instagram. Every. Single. Time.

Here’s what they want to see:

Profile photo: Clear pic in kit or training gear

Username: clean and simple. Your name. avoid numbers, and _

Bio: Position, traits, current team/free agent

Content: Match clips, training, stats

Pinned posts: Best highlights, introduction video

You'll look like a serious player in under 10 minutes.

Even if you play grassroots — you can still create elite-level content.

Here’s what you need:

- Match Footage (film entire games on tripod or phone)

- Close-Ups (cut-ins, 1v1s, tackles, passes, goals)

- Training Videos (solo drills, gym work, ball mastery)

- Photos (in kit, warmups, group huddles, team shots)

This is bigger than looking good

It’s about building trust at a glance.

When a scout checks you out, and sees:

- A strong player identity

- A clean, professional CV

- A dialled-in Instagram presence

They’ll know you’re not a random. You’re a baller.

But If You Skip This?

- You’ll keep getting ignored in the DMs.

- Your clips won’t get taken seriously.

- And you’ll lose out to players with half your skill, but 10x your presence.

Your Action Steps for This Module:

✅ Complete your Player Identity Worksheet

✅ Fill out your Football CV and save as PDF

✅ Optimise your Instagram Profile

✅ Begin filming and collecting photos this week

You don’t need perfection. You need progress.

Once you’ve done this, you’ll already be more scoutable than 90% of players out there.

Now You’re Ready for Module 3:

Most players send long, boring, unedited videos…

And scouts click off in the first 10 seconds.

In Module 3, I’ll show you the exact formula scouts are trained to watch for — so your reel holds attention and gets callbacks.